CUSTOM BOOKS CATALOG
Spa Management: An Introduction, Second Edition
(Purchase includes digital e-Book access)
Authors: Mary S. Wisnom and Lisa L. Capozio
Paperback: 270 pages
Print + e-Book access ISBN: 978-1-71149-356-5
Price: $82.86 suggested retail
Availability: in stock/ready to ship
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About the Book
New and improved! This second edition is updated with new resources and data about trends in the spa industry. Spa Management: An Introduction is a foundational manual for the instruction of running a spa and wellness business. The field of spa management has grown exponentially in the last decade, and professional training programs for it have as well. Authors Professor Mary Wisnom and Lisa Capozio are expert professionals and teachers in the field. This book provides instruction on the basics of the business, best practices for spa and wellness management, and offers a vision for how the field can grow. It covers the organization and business plan for a spa, facility operations and human resources, financial management, spa marketing and promotion, and discusses trends in the industry and its future. Also included is a helpful appendix with listings of spa management educational programs, books and journals, online resources, and professional associations.
When you purchase the textbook you will receive a unique code for digital e-Book access (code found on the inside front cover). Note: using digital e-Book requires downloading the (free) XanEdu app. Both the paperback book and the digital e-Book are offered together as a package and are included with your book purchase. Please note: the e-Book’s unique digital access code is printed inside front cover of the shrink-wrapped textbook; as such, the e-Book digital access code cannot be sent separately by email in advance.