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Overview

XanEdu is the nation’s leader in delivering scalable custom publishing solutions, in print and digital formats, to the K-12 and Higher Ed Communities. Due to impressive growth XanEdu is experiencing in the K-12 market, we are actively seeking a Marketing Manager for our K-12 division to play a critical role in growing the XanEdu K-12 business. This person will work cross-functionally and have a direct impact on the success of the business unit. As a Marketing Manager, you will help drive our K-12 Sales team’s efforts in many ways, and every day. Enthusiasm, persistence, creativity and a positive attitude are essential.

Key Responsibilities

  • Assist Marketing Director and Sales leadership in developing annual marketing plan
  • Gather, curate, and report on campaign results; ability to cull data from different sources into cohesive reporting that leads to data driven decision-making
  • Lead planning and execution of territory-specific lead generation initiatives
  • Incubating/generating k12 relevant campaign concepts
  • Support national marketing campaign development and execution
  • Manage outsourced projects and vendors as necessary
  • Utilize CRM (HubSpot) for contact data management and maintenance, building marketing assets including emails, landing pages, forms
  • Marketing asset creation: collateral, social media posts, dedicated web pages
  • Collaborate with Product Management and Curriculum/Content Development to create content that support sales rep reach-out and marketing campaigns

Qualifications and Educational Requirements

  • Proven track record of successful marketing of content products to curriculum and instruction leaders
  • Highly-skilled at crafting marketing tactical plans and execution
  • Experience creating multi-touch digital marketing campaigns that move prospects through the funnel and provide highly-qualified leads to the sales team
  • Solid copywriting; ability to speak to different job functions within curriculum teams and in human terms
  • Strong interpersonal, written, and oral communication
  • Strong organizational and time management skills
  • Excellent analytical reasoning, problem-solving, and creative thinking skills
  • Ability to travel periodically to represent XanEdu at conferences, tradeshows, annual meetings
  • Proactive & enthusiastic attitude toward solving challenging problems.
  • Attention to details and deadlines
  • 4-year college degree in Marketing or related field.

Preferred Skill

  • Successful in marketing ELA product content

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