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Catalog Higher Ed Professional and Career The Fashion Cycle: Strategic Buying & Selling for Retail

The Fashion Cycle: Strategic Buying & Selling for Retail

by BJ Wilson

A Workbook and Practical Guide

Print Version

Paperback Price: $111.43

ISBN: 978-1-50669-650-8

282 pages


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About the Book

'The Fashion Cycle: Strategic Buying and Selling for Retail' focuses on the heart of any retail enterprise: the customer. This book presents a comprehensive guide on the fundamentals of exceptional customer service, fashion knowledge and new customer-facing skills. This book focuses on the significant benefits achieved through seasonal sales and in-store wardrobe planning. In the world of fashion retail, it all begins with an engaged staff armed with robust product knowledge, smart personal style, and exceptional customer service skills.

The Fashion Cycle: Strategic Buying and Selling for Retail is for those looking for something new — an edge over competitors, a distinctive service for customers, or the ability to better retain employees in a traditionally high turnover industry through professional development. Whether they work behind the scenes or with customers, this book will increase your team's fashion knowledge and communication skills in ways that will boost revenue and generate greater customer loyalty.

This book is intended for small boutiques, fashion retailers and is also a perfect fit for anyone interested in a successful, lucrative career in the fashion industry. The world of fashion presents a one-of-a-kind blend of styles, opinions, cultures, and much more. No matter what career path in the fashion industry a student chooses to pursue, it will be fast-paced, creative, dynamic, and unique.

Intended for both women and men, this book is accessible for anyone interested in the fashion industry. It is highly relevant for students enrolled in formal courses of study, as well as those who are self-directed. This workbook and practical guide will help students develop the professional skills for a career in any of the following positions:

  • Apparel Buyer
  • Image Consultant
  • Fashion Designer
  • Stylist Assistant
  • Fashion Journalist
  • Personal Stylist
  • Fashion Retail Manager
  • Personal Shopper
  • Fashion Sales Associate
  • Retail Manager
  • Fashion Merchandiser
  • Visual Merchandiser
  • Fashion Photographer
  • Wardrobe Consultant
  • Fashion Public Relations Manager
  • Web Merchandiser
  • Fashion Store Owner
  • Whole Account Managers

About the Author

Fashion specialist and author BJ Wilson, founder and owner of BJ Wilson and Company — A Professional Wardrobe Consulting Firm, has over three decades of experience in the fashion retail industry. Throughout this time, she has garnered expertise as a retail manager, wardrobe consultant, personal shopper, boutique owner, and clothing buyer. Ms. Wilson has grown her business and staff through the in-house development of the BJ Wilson Wardrobe Consulting Processª. For some consultants, the training and work experience gained through their time at BJ Wilson and Company became stepping stones to their own businesses.

BJ Wilson has traveled and shopped in major fashion markets throughout the United States, which has contributed to a hands-on education in how the fashion industry works. Her previous book, The Fashion Expert's Guide to Styling, condensed her expansive understanding of wardrobe styling techniques into a handy resource for fashion professionals.

With the perfect combination of high fashion expertise and modern technology, BJ Wilson & Company also offers online Fashion Retail courses. These incredible resources stand as the newest and most up-to-date training curriculum in the fashion industry. Designed for fashion retailers, innovative boutiques, and national fashion corporations, this eLearning platform allows for the development of the professional skills you need for enhanced success.

For more information, visit the author's website: bjwilsonandcompany.com

Table of Contents

  1. The Building Blocks
  2. Retail Environment
  3. Customer Service
  4. A New Way to Sell
  5. The BJ Wilson In-Home Wardrobe Consulting Processª
  6. Start Your Own Wardrobe Consulting Business
  7. Other Consulting Opportunities
  8. Appendix (Glossary: Fabrics and Fabric Characteristics / Test your Understanding: Multiple Choice and Selected Answer Key)

For Educators

There is a void in the Fashion Retail Industry for educated, knowledgeable and trained young professionals.
Are you ready to equip your students with the knowledge to pave their way to a successful career?

'The Fashion Cycle: Strategic Buying & Selling for Retail' (A Workbook and Practical Guide) will:
     • Prepare students to work in the retail fashion industry
     • Arm students with real-world knowledge and insight into the industry
     • Prepare them with skills needed to start their own fashion business
     • Show students that fashion is a successful career path
     • Transform academic teaching into market-ready experience

'The Fashion Cycle: Strategic Buying & Selling for Retail', presents topics, quizzes and exercises, and offers students extensive knowledge on how to prepare for a successful career in the glamorous fashion industry. This book will educate, empower, and transform fashion students into skilled, certified retail professionals.

With 'The Fashion Cycle: Strategic Buying & Selling for Retail', the author expands further beyond what is taught in 'An Expert's Guide to Fashion Styling'. In this workbook you will learn about:

     • Transitional Planning
     • Trend Analysis
     • Body Shapes for Both Women and Men
     • Key Retail Team Members:
               > Buyers
               > Wholesale Representative
               > Visual Merchandiser
               > Store Management
               > Sales Associates
     • Seasonal Sales
     • Wholesale Market Calendar
     • Customer Service and Relationship Building
     • A New Way To Sell: The BJ Wilson In-Store Wardrobe Consulting Processª Step-by-Step
     • In-Store Personal Shopping
     • Suggestive Selling in Retail
     • Starting Your Own Wardrobe Consulting Business
     • Other Consulting and Selling Opportunities

This workbook may be used as central curriculum or supplementary to existing curriculum. The Fashion Cycle will provide your students with the in-demand skills needed to succeed in the competitive fashion industry.