K12 Marketing Manager | XanEdu

CAREERS

XanEdu Job Posting

K-12 Marketing Manager

POSITION OVERVIEW

XanEdu is the nation’s leader in delivering scalable custom publishing solutions, in print and digital formats, to the K-12 & Higher Ed Communities. Due to impressive growth XanEdu is experiencing in the K-12 market, we are actively seeking a Marketing Manager for our K-12 division to play a critical role in growing the XanEdu K-12 business. This person will work cross-functionally and have a direct impact on the success of the business unit. As a Marketing Manager, you will help drive our K-12 Sales team’s efforts in many ways, and every day. Enthusiasm, persistence, creativity and a positive attitude are essential.

 

KEY RESPONSIBILITIES

  • Assist Marketing Director and Sales leadership in developing annual marketing plan
  • Gather, curate, and report on campaign results; ability to cull data from different sources into cohesive reporting that leads to data driven decision-making
  • Lead planning and execution of territory-specific lead generation initiatives
  • Incubating/generating k12 relevant campaign concepts
  • Support national marketing campaign development and execution
  • Manage outsourced projects and vendors as necessary
  • Utilize CRM (HubSpot) for contact data management and maintenance, building marketing assets including emails, landing pages, forms
  • Marketing asset creation: collateral, social media posts, dedicated web pages
  • Collaborate with Product Management and Curriculum/Content Development to create content that support sales rep reach-out and marketing campaigns
    .

QUALIFICATIONS AND EDUCATION REQUIREMENTS

  • Proven track record of successful marketing of content products to curriculum and instruction leaders
  • Highly-skilled at crafting marketing tactical plans and execution
  • Experience creating multi-touch digital marketing campaigns that move prospects through the funnel and provide highly-qualified leads to the sales team
  • Solid copywriting; ability to speak to different job functions within curriculum teams and in human terms
  • Strong interpersonal, written, and oral communication
  • Strong organizational and time management skills
  • Excellent analytical reasoning, problem-solving, and creative thinking skills
  • Ability to travel periodically to represent XanEdu at conferences, tradeshows, annual meetings
  • Proactive & enthusiastic attitude toward solving challenging problems.
  • Attention to details and deadlines
  • 4-year college degree in Marketing or related field

PREFERRED SKILLS

  • Successful in marketing ELA product content

Resume Submission

Use the form below to send us your cover letter and resume. If you have further questions about this position, please email employment@xanedu.com